The 6-semester-long Bachelor of Science degree in Business Psychology enables participants to understand, explain, and predict human behavior within a business context. The practice-oriented study program is specifically tailored to the scope of duties required in business and society. During their studies, students learn to find psychologically grounded solutions for business- related questions (e.g., how to encourage a company’s employees to be more involved in their jobs). Students are given the opportunity to specialize in two of three areas: (1) work, personnel, and organization; (2) market, consumers, and media; or (3) environment and sustainability.
Starting in November 2020 the interdisciplinary 4-semester-long Master's program in Business Psychology combines contents of psychology with questions of economics. It provides in-depth scientific and practice-oriented knowledge of concepts, methods and techniques of business psychology. Graduates are qualified for management tasks, responsible positions in business organizations as well as in science and research. With the specialisations these vocational chances open themselves: With the emphasis "Work, personnel and organizational psychology" chances lie in the management of personnel departments, in the organizational development or with personnel service providers. With the focus on "Market, consumer and media psychology" career paths exist in national and international marketing, media management, market and trend research and in management consultancies. For the specialisation "Environmental psychology and sustainability" career potential exists, for example, in research and development institutions, in environmental communication and in the areas of corporate social responsibility and sustainability management.
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