Prof. Dr. Tobias Vogel


  • seit 2021 Professor für Wirtschaftspsychologie an der Hochschule Darmstadt
  • 2021-2023 FAIR - Förderung adoleszenter Influencer*innen-Resilienz (Förderung durch das Bundesministerium für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz)
  • 2019-2022 Horizon2020 PAsCAL (Autonomous Mobility, Lead: Comprehensive Assessment of Public Acceptance)
  • 2019 Habilitation im Fach Psychologie, Universität Mannheim
  • 2010-2021 akademischer Mitarbeiter am Lehrstuhl für Ökonomische und Konsumentenpsychologie der Universität Mannheim
  • 2018 MWK ForDigital (Attentative User Interfaces)
  • 2018 MWK ForDigital (Individualizing Online Channels)
  • 2018 Lehrpreis der Universität Mannheim
  • 2017 MWK ForDigital (Channel Choice of Digital Services)
  • 2016 Forschungsaufenthalt an der University of California San Diego (UCSD)
  • 2011 Promotion an der Universität Heidelberg
  • 2009-2010 Wissenschaft­licher Mitarbeiter, Lehr­stuhl für Wirtschafts- und Sozialpsychologie, Universität Basel
  • 2005 – 2009 Wissenschaft­licher Mitarbeiter, Cognitive Research in Social Psychology (CRISP), Universität Heidelberg
  • 2005 Diplom in Psychologie, Universität Heidelberg


  • Professor für Markt-, Konsument*innen-. und Medienpsychologie


  • Projekt im Schwerpunkt Markt, Konsumenten*innen und Medien
  • Markt-, Konsument*innen-. und Medienpsychologie


  • Konsument*innenpsychologie
    • Urteilen und Entscheiden
    • Einstellungen und Einstellungsänderung
    • Verhaltenssteuerung
    • Akzeptanz neuer Technologien


Alves, H., Vogel, T., Grüning, D., & Mata, A. (2023). Why leading is (almost) as important as winning. Cognition, 230, 105282. DOI: 10.1016/j.cognition.2022.105282

Ingendahl, M., & Vogel, T. (2022). Stimulus evaluation in the eye of the beholder: Big five personality traits explain variance in normed picture sets. Personality Science, 3, 1-21. DOI: 10.5964/ps.7951

Ingendahl, M., Vogel, T., & Topolinski, S. (2022). Can sequencing explain the in–out effect?. Trends in Cognitive Sciences. DOI: 10.1016/j.tics.2022.03.008

Vogel, T., Ingendahl, M., & McCaughey, L. (2022). Pseudocontingencies: Flexible contingency inferences from base rates. Judgment & Decision Making, 17(2). DOI:

Ingendahl, M.*, Vogel, T.*, Maedche, A., & Wänke, M. (2022). Brand placements in video games: How local in‐game experiences influence brand attitudes. Psychology & Marketing. DOI: 10.1002/mar.21770

Ingendahl, M., Vogel, T., & Wänke, M. (2022). The articulatory in-out effect: Driven by articulation fluency?. Journal of Experimental Social Psychology, 99, 104273. DOI: 10.1016/j.jesp.2021.104273

Ingendahl, M., & Vogel, T. (2022). Choosing a brand name that's “in”–disgust sensitivity, preference for intuition, and the articulatory in-out effect. Personality and Individual Differences, 185, 111276. DOI: 10.1016/j.paid.2021.111276

Paunov, Y., Vogel, T., Ingendahl, M., & Wänke, M. (2022). Transparent by choice: Proactive disclosures increase compliance with digital defaults. Frontiers in Psychology, 13. DOI: 10.3389/fpsyg.2022.981497

Ingendahl, M., Vogel, T., & Topolinski, S. (2022). The articulatory in-out effect: replicable, but inexplicable. Trends in Cognitive Sciences, 26(1), 8-10. DOI: 10.1016/j.tics.2021.10.008

Ingendahl, M., & Vogel, T. (2022). The Articulatory In-Out Effect: Driven by Consonant Preferences?. Journal of Personality and Social Psychology. 122(2). e1. DOI:10.1037/pspa0000276

Toreini, P., Langner, M., Maedche, A., Morana, S., & Vogel, T. (2022). Designing Attentive Information Dashboards. Journal of the Association for Information Systems, 23(2), 521-552. DOI: 10.17705/1jais.00732

Kacperski, C., Kutzner, F., & Vogel, T. (2021). Consequences of autonomous vehicles: Ambivalent expectations and their impact on acceptance. Transportation research part F: traffic psychology and behaviour, 81, 282-294. DOI: 10.1016/j.trf.2021.06.004

Vogel, T., Ingendahl, M., & Winkielman, P. (2021). The architecture of prototype preferences: Typicality, fluency, and valence. Journal of Experimental Psychology: General, 150(1), 187–194. DOI:10.1037/xge0000798

Toreini, P., Langner, M., Vogel, T., & Maedche, A. (2021). EyeTC: Attentive Terms and Conditions of Internet-based Services with Webcam-based Eye Tracking. In Proceedings of Information Systems and Neuroscience (NeuroIS).

Ingendahl, M., Schöne, T., Wänke, M., & Vogel, T. (2021). Fluency in the in-out effect: The role of structural mere exposure effects. Journal of Experimental Social Psychology. 92, DOI:10.1016/j.jesp.2020.104079

Hummel, D., Vogel, T., & Maedche, A. (2021). The Effect of Personality Traits and Gender Roles on Consumer Channel Choices. International Conference on Wirtschaftsinformatik, 147-163. Springer, Cham

Halicki, K. T., Suitner, C., Vogel, T., & Wänke, M. (2021). What is agentic about the Spatial Agency Bias? How pragmatic relevance contributes to the spatial representations of actions. European Journal of Social Psychology, 51(1), 166-177. DOI:10.1002/ejsp.2723

Vogel, T.*, Silva, R. R.*, Thomas, A., & Wänke, M. (2020). Truth is in the mind, but beauty is in the eye: Fluency effects are moderated by a match between fluency source and judgment dimension. Journal of Experimental Psychology: General, 149(8), 1587–1596. DOI:10.1037/xge0000731

Paunov, Y., Wänke, M., & Vogel, T. (2020). Combining defaults and transparency information to increase policy compliance. Social Psychology, 51(5), 354–359. DOI:10.1027/1864-9335/a000419

Ingendahl, M., Hummel, D., Maedche, A., & Vogel, T. (2020). Who can be nudged? Examining nudging effectiveness in the context of Need for Cognition and Need for Uniqueness. Journal of Consumer Behaviour. 20(2), 324-336. DOI:10.1002/cb.1861

Kacperski, C., Vogel, T., Kutzner, F. (2020) Ambivalence in Stakeholders’ Views on Connected and Autonomous Vehicles. In: Krömker H. (eds) HCI in Mobility, Transport, and Automotive Systems. Automated Driving and In-Vehicle Experience Design. HCII 2020. Lecture Notes in Computer Science. Springer, Cham

Ernst, H. M., Kuhlmann, B. G., & Vogel, T. (2019). The origin of illusory correlations: Biased judgments converge with inferences, not with biased memory. Experimental Psychology, 66(3), 195–206. DOI:10.1027/1618-3169/a000444

Vogel, T., Hütter, M., & Gebauer, J. E. (2019). Is Evaluative Conditioning Moderated by Big Five Personality Traits? Social Psychological and Personality Science, 10(1), 94–102. DOI:10.1177/1948550617740193

Paunov, Y., Wänke, M., & Vogel, T. (2019b).  Ethical defaults: which transparency components  can  increase  the  effectiveness  of  default  nudges?. Social Influence, 14(3-4), 104-116. DOI:10.1080/15534510.2019.1675755

Paunov,  Y.,  Wänke,  M.,  &  Vogel,  T.  (2019a).  Transparency  effects  on  policy  compliance:  disclosing  how  defaults  work  can  enhance  their  effectiveness. Behavioural Public Policy, 3(2), 187-208. DOI:10.1017/bpp.2018.40

Vogel, T., Carr, E. W., Davis, T., & Winkielman, P. (2018). Category structure determines the relative attractiveness of global versus local averages. Journal of Experimental Psychology: Learning, Memory, and Cognition, 44(2), 250–267. DOI:10.1037/xlm0000446.supp (Supplemental)

Ivanov, I., & Vogel, T. (2017). Mortality salience effects on reckless driving intentions in a motorcyclist sample: The moderating role of group riding. European Journal of Social Psychology, 47(1), 92–96. DOI:10.1002/ejsp.2197

Vogel, T., & Kutzner, F. (2017). Pseudocontingencies in Consumer Choice: Preference for Prevalent Product Categories Decreases with Decreasing Set Quality. Journal of Behavioral Decision Making, 30(5), 1193-1205. DOI:10.1002/bdm.2034

Vogel, T. (2016). Nudging - Dürfen Institutionen Verbraucher zu ihrem Glück zwingen?  Ernährungsumschau, 3, 157-161. DOI: 10.4455/eu.2016.014 

Vogel, T., Kutzner, F., Freytag, P., & Fiedler, K. (2014). Inferring correlations: From exemplars to categories. Psychonomic Bulletin & Review, 21(5), 1316-1322. DOI: 10.3758/s13423-014-0586-5 

Vogel, T., Freytag, P., Kutzner, F., & Fiedler, K. (2013). Pseudocontingencies derived from categorically organized memory representations. Memory & Cognition, 41(8), 1185-1199. DOI: 10.3758/s13421-013-0331-8

Vogel, T. & Genschow, O. (2013). When do chronic differences in self-regulation count? Regulatory focus effects in easy and difficult soccer tasks. Journal of Sport & Exercise Psychology. 35, 216-220. DOI:10.1123/jsep.35.2.216

Vogel, T., Kutzner, F., Fiedler, K., & Freytag, P. (2013). How majorities become associated with rare attributes: Ecological correlations in stereotype formation. Social Cognition, 31(4), 427–442. DOI:10.1521/soco_2012_1002

Fiedler, K., Kutzner, F. & Vogel, T. (2013). Pseudocontingencies - Logically unwarranted but smart inferences. Current Directions in Psychological Science. 22 (4), 324-329. DOI:10.1177/0963721413480171

Kutzner, F., Vogel, T., Freytag, P., & Fiedler, K. (2011b). Contingency inferences driven by base rates: Valid by sampling. Judgment and Decision Making, 6, 211-221.

Kutzner, F., Vogel, T., Freytag, P., & Fiedler, K. (2011a). A Robust Classic: Illusory correlations are maintained under extended operant learning. Experimental Psychology, 58, 443-453. DOI:10.1027/1618-3169/a000112

Vogel, T., Kutzner, F., Fiedler, K. & Freytag, P. (2010). Exploiting attractiveness in persuasion: Senders´ implicit theories about receivers´ processing motivation. Personality and Social Psychology Bulletin, 36, 830-842. DOI:10.1177/0146167210371623

Kutzner, F., Freytag, P., Vogel, T., & Fiedler, K. (2008). Base-rate neglect based on base-rates in experience-based contingency learning. Journal of the Experimental Analysis of Behavior, 90, 23-32. DOI: 10.1901/jeab.2008.90-23

Vogel, T., & Wänke, M. (2016). Attitudes and Attitude Change, 2nd ed. New York, NY, US: Routledge/Taylor & Francis Group.

Mata, J., Dallacker, M., Vogel, T., & Hertwig, R. (2018). The role of attitudes in diet, eating, and body weight. In Handbook of Attitudes, Volume 2: Applications (pp. 77-101). Routledge.

Kutzner, F. & Vogel, T. (2017). Smart Predictions from Wrong Data: The Case of Ecological Correlations. In M. Altman (Ed.), Handbook of Behavioral Economics and Smart Decision-Making. Northhampton: Edward Elgar Publishing.

Krüger, T., Vogel, T., & Wänke, M. (2016). Framing effects in consumer judgment and decision-making. International Handbook of Consumer Psychology. Sussex, UK: Taylor & Francis.